As part of the ‘Group Director’ leadership team, I helped run all aspects of the account including guiding the business’s strategic direction, establishing briefs, overseeing all creative development and production, as well as leading & mentoring the team of 25-30 creatives. This fast-paced, high-volume account (with $100M+ in media spending), has between 10–15 briefs in development at any given time.

As the lighthouse agency for the brand, we also led a roster of six agencies, providing them with the vision and assets of each campaign. Additionally, I was also the visual lead for the account, guiding all aspects of the visual output.