The snack cakes you know and love, now in tiny cereal form. But where did this tiny cereal come from? A tiny cereal factory, obviously.


With a little retro styling, and a splash of Wonka-esque magic, the Tiny Hostess Bakery was designed to be reminiscent of the brand’s heritage and iconic nostalgia. Built at 1/12th scale, 3D printed, and hand crafted piece by piece so we could shoot it all practically, it features all the rich details of a working bakery—from an assembly line of tiny conveyor belts, to a sugar ‘powdering’ station, and even a tiny break room!

My Role: CD, Director (Twinkies & Social), Art Direction, Design, Edit, MGFX, Color
Agency: ARGONAUT
CD/Writer: Anders Gustafsson
CCO: Hunter Hindman
Prod. Design & Manufacturing: SCPS
Director: Borja Peña Gorostegui, Psyop, Shane Fleming (Twinkies & Social)
Twinkies Edit: Jeremy Kaller
Twinkies MGFX: Jasmin Guinn


THE TINY HOSTESS BAKERY
Paid & Organic Social

There’s definitely a “tiny things” trend going on in the world. Tiny things are not only insanely adorable and fascinating to look at; in our world of cognitive overload, they provide us with a mental retreat—to a place where time has stopped and life is simpler and more manageable.

Celebrating TINY will never get more relevant for this lovable little cereal—it’s in the products’ DNA! So we continued attaching ourselves to this trend to let everyone enjoy the even-more-tiny THEY crave. And we enjoyed the even-more-buzz WE craved.


Print & OOH

Designing the Bakery
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